Modern Urgent Care

Modern Urgent Care

Modern Urgent Care reached out after finding my 10 clips a Day series on Instagram. They didn't want a polished commercial. They wanted an authentic, documentary-style look at the culture behind their workforce development and mentorship program, the kind of content that feels real when it shows up in someone's feed.

I developed six short-form video concepts built around their clinical immersion program, from a provider who came full circle through the training program to a founder's story about why the program exists. I planned the shoot around a detailed shot list, filmed a full clinical immersion day in an observational style, and used a paid actor in patient scenes to protect patient privacy. The day produced so many strong interview moments that I adapted the final lineup to lean into them.

Deliverables: 3 vertical videos (15 to 30 seconds) & 3 Horizontal 4:3 Videos (15 to 30 seconds) for Instagram, plus creative concepts, shot planning, filming, and editing.